Persian Film Festival Australia
The Persian International Film Festival (PIFF) is an independent cultural event dedicated to promoting contemporary screen culture from Persian-speaking communities worldwide. With a mission to showcase the best of Persian cinema, PIFF presents a curated program of feature films, documentaries, and shorts from filmmakers in Iran, Afghanistan, the global Persian diaspora, and those residing in Australia. PIFF offers Australian audiences a unique opportunity to experience and engage with compelling stories from a renowned filmmaking culture that might not otherwise receive wide exposure in Australia.
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Transforming the Persian International Film Festival (PIFF) Digital Strategy
Our Approach:
- Email Marketing Enhancement: We collaborated with PIFF to revamp their email marketing strategy. This included creating engaging email campaigns, segmenting their audience, and automating key communications.
- Content Marketing: We developed a content marketing plan that included blog posts, articles, and social media content to showcase their mission, films, and events. This helped build and maintain a vibrant online community of film enthusiasts.
- Website Design and Update: We redesigned and updated their website, focusing on an intuitive user experience. The new design showcased their film selections, event information, and provided a seamless ticket purchasing process.
- SEO Optimization: We conducted comprehensive SEO research and implemented on-page and off-page optimization strategies to enhance their online visibility. This included keyword research, content optimization, and link building.
Results:
- Engaging Email Marketing: Revamped email marketing campaigns led to higher open and click-through rates, effectively engaging their audience and promoting upcoming events.
- Vibrant Content: Our content marketing efforts created a vibrant online community, providing film enthusiasts with informative and engaging content.
- User-Friendly Website: The redesigned website improved the user experience and showcased their films and events effectively. It also streamlined the ticket purchasing process.
- Enhanced SEO: SEO optimization significantly improved their online visibility. PIFF's website ranked higher on search engine results pages, attracting a broader audience.
Conclusion:Working closely with our e-commerce consultation company, PIFF successfully transformed its digital strategy. By improving email marketing, content marketing, website design, and SEO, they created a more engaging online presence. This allowed PIFF to better promote its events and share compelling stories from the world of Persian cinema with a wider audience in Australia.
